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Essay on The Lego Group Case - 3410 Words

Introduction Founded in 1932, the LEGO Group is a privately held company headquartered in Billund, Denmark. The vision of Lego Group is to â€Å"inspire children to explore and challenge their own creative potential†[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9,000 workers and its own product, Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004, the company accumulated losses of DKK1.9 billion.[2] Therefore, Lego tried to implement some changes in order to cut the production cost and reverse the poor situation. In the last step of the process of restructuring Lego’s supply chain, the Group tried to close†¦show more content†¦While the family was moving towards a more international business, the company also upheld the belief of its traditional business pattern while continuing to increase market share and growth by focusin g on new product development. It wasn’t until 2004 when LEGO faced the largest deficit yet that an outsider was appointed as the CEO. Jorgen Vig Knudstorn suggested to drop the arrogance and listen to the customers. He attempted to fix the ineffective and inflexible supply chain traditionally used by LEGO. Knudstrom was more willing to try something new and adopt and establish a new value for the group. LEGO’s Competitor’s LEGO maintains the leading position on the market for construction toys in the world. United States is the largest market for the products while Mega Bloks is the second player[1]. LEGO has an advantage over new competitors considering the costs required for advertising and the costs for promoting a name in the market that can reach the LEGO brand recognition. As of 2004 the LEGO Group was the fourth-largest toy manufacturer in the world. A few years ago, the LEGO Brick was acclaimed â€Å"Toy of the Century† by Fortune Magazine and the British Association of Toy Retailers[2]. In fact, the arrival of competitors in the market for construction toys has done little to damage the sales of the LEGO Group. LEGO is competing with companies producing interlocking plastic building bricks. The number of companies in the market is relatively small, however,Show MoreRelatedThe Lego Group: an Outsourcing Journey Case Analysis2789 Words   |  12 PagesThe LEGO Group: | An Outsourcing Journey | | | 8/2/2012 | Introduction 2004 began an especially difficult period for The LEGO Group, which entered into a financial crisis resulting in a deficit of 1.8 billion DKK ($294.9MM USD). 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From early 1990s to 2004, the Lego Group, a long successful toymaker with a world-renowned brand, fell into the edge of bankruptcy. Compared with the highest revenue in 1999, the revenue in 2014 decreased by 35.6% while the net profit was negative, seven times less than that in 1999, the lowest in the past ten years. Its net profit margin and ROE were also the lowest. The gross margin and inventory turnover were all lower than its competitors. The strategic moves in the two main periods â€Å"growth

Dostoevsky and Maslow Needs in Life, How They Are Prioritized, and the Exceptions Free Essays

Dostoevsky has written, â€Å"Without a clear perception of his reasons for living, man will never consent to live, and will rather destroy himself than tarry on earth, though he be surrounded with bread.† (The Grand Inquisitor) With indirect opposition, Maslow’s idea on these needs is stated in his quote, â€Å"A person lacking food, love, and self-esteem, would most likely hunger for food more strongly than anything else.† A number of instances stand as evidence to both Maslow and Dostoevsky’s statements. We will write a custom essay sample on Dostoevsky and Maslow: Needs in Life, How They Are Prioritized, and the Exceptions or any similar topic only for you Order Now First let us look at the claim Fyodor Dostoevsky has made. The Bible also has three references for a very similar idea. Scripture has expressed, in Deuteronomy 8:3, Matthew 4:4, and Luke 4:4, that ‘Man does not live on bread alone, but on every word that comes from the mouth of God.’ (The Bible) All individuals have accepted the Bible as truth would feel this way and therefore approach life’s needs as Dostoevsky. The act of fasting is also an example of how Fyodor’s statement might come into play during an individual’s life. Another group of individuals who might be observed to follow the Dostoevsky idea would be those who are suffering from serious mental disorders. A loss of regular and proper diet is a symptom of severe cases of depression, anxiety, and stress. (MayoClinic) They become so focused on their struggle to overcome these feelings, of being lost, or alone, or unorganized, and unsafe, that the priority of food becomes pushed aside. But in Maslow’s Pyramid the feelings of safety and organization, love and belonging, are all placed higher, or less important, than the need to satisfy hunger. (Myers) Order of prioritization is the foundation of contradiction between the two statements. Abraham Maslow’s idea seems to be more realistic to a majority of the remaining population. How is it reasonable to think a person would have the capability to even find their identity or â€Å"the purpose in life† without the energy supplied by fulfilling basic needs, like eating? This was a common reaction I heard from peers and adults after telling of Dostoevsky’s statement. Gandhi said, â€Å"Even God cannot talk to a starving man except in terms of bread.† (Aldrich) Some needs take priority over others. (Myers) Our brain causes us to have feelings of motivation for needs; the most concrete are physiological needs, like our drive to eat. It would be unhealthy and tiring to suppress and ignore your bodies drive to eat while you find your identity. In extreme measures you could even die doing this. As we can see, neither Maslow nor Dostoevsky’s claims can be applied to human beings as an entirety, as there are exceptions. The differences and personal circumstances attached to individuals are all too different. Even Abraham Maslow himself recognized that not all personalities followed his proposed hierarchy of needs. (Huitt) We have discovered though, that both of our statements tend to be more applicable to one group over the other. Religious individuals would be highly likely to side with Dostoevsky’s views, where as people who do not value an identity outside their own would agree with Maslow’s prioritization of needs. To build off of Abraham Maslow’s hierarchy of needs, it has been proposed, (Norwood) a joint effort of trying to satisfy a single level of a need is also learning how to continue to satisfy this need. During this process an individual is forming part of their identity by developing and adopting a personalized method of reaching a need. For example, people at the esteem level seek out empowering information, and those at the safety level would need helping information. If Norwood’s more currently proposed statement, that finding identity and satisfying needs are interrelated, is correct, then Maslow and Dostoevsky would both hart part in creating one universal statement. As for now, Fyodor Dostoevsky and Abraham Maslow’s statements of needs in life and how they are prioritized stand separately. Across humanity, some people accept one over the other as true. In my research for the paper, I have been able to loosely affiliate certain groups of people with Maslow or Dostoevsky’s claims. A number of instances stand as evidence to both statements. Each idea is held accountable in the correct situations. It is not a surprise to me how the controversy of deciding on a dominant idea has not been settled. How to cite Dostoevsky and Maslow: Needs in Life, How They Are Prioritized, and the Exceptions, Papers